E3 Rewind: Nintendo’s dull and atypical E3 2008

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In 2008, Nintendo was once on most sensible. The DS and Wii had been massive hits. The corporate had advanced a brand new technique that centered audiences that weren’t a part of the core gaming demographic. Successes like Wii Sports activities and Wii Have compatibility confirmed the viability of that plan.

However at E3 that yr, Nintendo displayed the primary indicators of decline. The corporate miscalculated, leaning into its blue ocean technique and appearing off a extra informal lineup of video games whilst retaining Mario and Zelda clear of the court cases.

The outcome was once a atypical display. Nintendo opened with a Shaun White skiing sport that used the Wii Stability Board peripheral and ended with Wii Song, perhaps one among Nintendo’s worst first-party video games ever. The development did not anything to excite lovers.

Jeff Grubb and I determined to observe this display once more, nearly 13 years after it first aired. We attempt to make sense of Nintendo’s technique and feature a couple of excellent laughs on the corporate’s expense, particularly all through that last Wii Song “live performance.” You need to see how this will be the corporate that might ultimately unlock a flop just like the Wii U.


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