February, after all, is extra than simply hearts and sweet. Along with identified vacations like Valentine’s Day, Mardi Gras, and Presidents Day, It’s House to Black Historical past Month, Kids’s Dental Well being Month, Random Acts of Kindness Day, and lot’s extra, like Love Your Puppy Day.
On this put up, I’m going to come up with an inventory of February vacations, consciousness reasons, and distinctive observances that you’ll be able to use for inventive and significant advertising that resonates along with your target market.
P.S. For advertising concepts for the entire 12 months, take a look at this complete, fabulous. and loose 2021 Advertising and marketing Calendar from our buddies at LOCALiQ.
February advertising concepts—consciousness reasons and advertising concepts
Underneath is an inventory of consciousness reasons known in February that allow you to with values-based advertising.
- American Historical past Month
- American Middle Month (middle illness)
- Bake for Circle of relatives A laugh Month
- Black Historical past Month
- Most cancers Prevention Month
- Kids’s Dental Well being Month
- Embroidery Month
- Unfastened and open supply device month
- Library Lover’s Month
- Self-Take a look at Month (to inspect your fitness)
- Teenager Courting Violence Consciousness Month
- Marriage ceremony Month
A few of these are normal whilst others are extremely explicit, so relying on your small business, your business, or your area of interest, chances are you’ll or won’t be capable to follow those on your advertising (Nationwide Embroidery Month isn’t precisely flexible, for instance).
February awareness-based advertising concepts
Appearing your give a boost to for reasons you care about is a good way to connect to your target market and construct a cast popularity. Listed here are some examples.
1. Middle Well being Consciousness Month
So February isn’t all about that $1 red balloon middle but in addition that beneficial organ within you that makes you tick. If your small business is enthusiastic about fitness and wellness, it is a nice advertising alternative for you. Health facilities and gymnasiums can spouse with a neighborhood fitness middle for middle illness consciousness or screenings.
You’ll be able to additionally host particular categories that specialize in cardiovascular process or write informative weblog posts about middle fitness and chance components. Use this time to marketplace your small business via teaching your shoppers on main wholesome lives.
Within the instance underneath, this gymnasium is giving out loose middle charge screens to people who sign up for within the month of February.
If you happen to’re no longer a fitness or health industry, no downside. Any industry can sponsor a Therapeutic Middle 5k, or donate a portion in their earnings to a middle health-related nonprofit.
2. Kids’s Dental Well being Month
Kids’s Dental Well being might sound like a humdrum subject however it may be a perfect month for advertising your online business. Dentists can indubitably have a box day with this one, however different companies can use this chance to show oldsters and scholars in regards to the significance of dental fitness.
Daycares, health facilities, and church buildings can host particular categories in regards to the significance of dental hygiene. If you happen to’re a dentist, chances are you’ll be offering to show such categories This no longer best companies have interaction with the group, however it is helping native dentists marketplace themselves all whilst teaching oldsters and youngsters about dentistry.
If you happen to’re no longer a dentist, a easy social media put up to convey your audience’s consideration to the purpose can move far.
three. Black Historical past Month
Given the occasions of 2020, this 12 months particularly shall be a different party, so chances are you’ll wish to put additional concept and making plans into Black Historical past-related expressions from your small business. Particularly, there must be much less of a advertising center of attention and extra of a social exchange center of attention.
Spotlight outstanding Black leaders on your trade—attorneys, politicians, scientists, artists, educators, and athletes who’ve formed or are shaping American society or your trade. Interview or characteristic Black industry homeowners, influencers, or participants of your group who’re serving to to make historical past.
four. Most cancers Consciousness Month
Along with having Global Most cancers Day, the entire month of February is devoted to most cancers consciousness. Display your give a boost to on Fb with a purple-themed put up or initiative. You’ll be able to inspire your fans to “pink” their profile, advertise your pink merchandise, or run a purple-themed contest.
February advertising concepts—vacations and observances
A few of these are well known, others no longer such a lot. Have a look and notice which of them align with your logo voice and values.
- Groundhog Day
- Presidents Day
- Mardi Gras
- Valentine’s Day
- Put on Purple Day
- Global Most cancers Day
- Ice Cream for Breakfast Day
- Boy Scouts Day
- Nationwide Pizza Day
- Make a Good friend Day
- Blank Out Your Pc Day
- Organ Donor Day
- Random Acts of Kindness Day
- Love Your Puppy Day
- Global Bartender Day
five. Run a Presidents Day Sale
Every other easy option to put into effect some February-themed advertising is to run a Presidents Day sale and put it on the market on Fb. The sale can closing for the weekend or simply for Presidents Day itself. Create a touchdown web page in your match and hyperlink to it on your put up.
You’ll be able to advertise your sale on Instagram via taking footage of signage when you have it, as with the instance underneath:
Or, you’ll be able to put up footage of the pieces which can be on sale. Both means, be certain that the main points of your sale are someplace on your put up, whether or not within the symbol itself or the caption. The fewer uncertainty in your target market, the much more likely they’re to interact.
You’ll be able to additionally see with the above two examples that hashtags are used to explain the object up on the market. This hashtag technique is best for attaining an target market who is aware of precisely what they’re searching for. Then again, it additionally serves to be able to divulge main points of the product with out cluttering up the caption or having to label the picture.
6. Ice Cream for Breakfast Day
Satirically, in the course of Kids’s Dental Well being Month is Ice Cream for Breakfast Day…oops? However who says you’ll be able to’t use this quirky vacation to marketplace your small business? Held at the first Saturday of February, this is a chance for bakeries, ice cream retail outlets, or eating places to run particular promotions. Even if it’s meant to be on a Saturday, you’ll be able to do that any day of the week. Invite shoppers to return in to devour ice cream for breakfast—it’s a amusing option to have interaction with households and do one thing new to advertise your small business.
7. Mardi Gras
One Mardi Gras advertising concept is to run an Instagram giveaway. Capitalize at the sure Mardi Gras vibes to interact your target market, achieve new fans, and generate leads. Your prize generally is a Mardi Gras-themed present basket as with those tag-a-friend contests underneath:
Or, it’s worthwhile to have a non-Mardi Gras-themed present for which fans can input to win via making purchases all the way through the week of Mardi Gras, as with the instance underneath:
A 3rd choice can be to run a giveaway wherein the prize is given out at a Mardi Gras match.
Differently to include Mardi Gras into your business plan for February is to supply a bargain to people who put on Mardi Gras beads on your retailer, match, or categories. Advertise the sale forward of time with a put up and inspire fans all over the day via posting footage of consumers dressed in their beads.
eight. Love Your Puppy Day Giveaway
Love Your Puppy day is February’s alternative so that you can shamelessly put up about your puppy. Or, you’ll be able to do one thing like Make a selection Lodges did and get a hold of an inventive pet-themed incentive. For patrons who put up an image with their puppy within the feedback phase in their put up, “A marvel awaits the 2 of you for your subsequent consult with.”
The Instagram instance above is a superb reminder that you simply don’t should be within the animal or puppy trade to make the most of pet-related vacations. Take into consideration your audience’s dating with pets and notice if you’ll be able to get a hold of one thing artful.
nine. Refer a chum for Make a Good friend Day
Do you’ve got or had been in need of to start out a referral program? Capitalize on Make a Good friend Day. You’ll be able to remind folks of a program you’re already operating, release a brand new one, or run a one-day particular the place referrals lead to a bargain or present.
10. Groundhog Day Contest
There are many tactics to put up to Fb on or about Groundhog Day. You’ll be able to run a competition, proportion a query or ballot along with your target market, or just proportion a amusing truth in regards to the day.
11. Put on Purple Day
Nationwide Put on Purple Day is enthusiastic about elevating consciousness for middle illness. On these days, put up an appropriate image to Instagram on these days with an eye-opening stat.
Or, you could host an match in give a boost to of cardiovascular fitness and put it on the market on Instagram.
If you happen to do move forward with an match, employ real-time advertising and put up footage from the development!
12. Global Most cancers Day
You might also wish to run a different promotion on Global Most cancers Day itself, particularly when you’re within the fitness and health trade.
Further February advertising concepts
13. Tremendous Bowl promotions
The Tremendous Bowl is without doubt one of the maximum watched methods on tv. How does your audience relate to soccer? Are they soccer lovers? Spouses or oldsters of soccer lovers? Athletes? Is your small business situated close to a Superbowl venue? Run a different all the way through Superbowl weekend, create Superbowl-themed merchandise, or proportion a useful tip related to what their Superbowl revel in shall be like.
February hashtag advertising concepts
If you happen to’re simply getting began along with your Instagram advertising, get started elementary with one thing so simple as a #Febsale. Within the underneath instance, the small industry Mexicali took a snapshot in their ready-to-ship orders to advertise their February sale and inspire folks to shop for.
They didn’t use a photograph shoot or fancy Photoshop graphics; only a easy behind-the-scenes sneak peek and a caption that closes with a query.
15. #FebruaryFeels to connect to your target market
You don’t want to have a sale for a February-friendly Instagram put up. How about simply interesting on your target market’s temper all the way through this time of 12 months?
Simply remember to’re interesting to the temper of your explicit target market in February because it pertains to your small business. Is your target market enthusiastic about submitting tax bureaucracy in February? Returning again to university after spoil? Studying love tales and in quest of sure vibes?
16. Use #FebruaryFeels for a testimonial
Glance again thru your pictures and even consumer-generated posts. Are you able to repurpose any of them for a #FebruaryFeels-inspired testimonial, because the Australian Ladies Choir does underneath?
17. Use #FebruaryFavorites to advertise different content material
“February Favorites” weblog posts are a good chance to supply one thing of price on your target market. You’ll be able to proportion a roundup of your most well liked merchandise or products and services all the way through February to lend a hand new or indecisive consumers come to a decision, or you could proportion an inventory of favourite guidelines, equipment, merchandise, or sources connected on your target market’s targets and desires.
Then, as with the instance underneath, you’ll be able to force site visitors on your weblog put up with an Instagram put up and a hyperlink to the weblog put up within the caption:
Or you’ll be able to come with a hyperlink to the weblog put up within the bio phase of your Instagram profile:
18. Use #FebruaryFeature to advertise merchandise
Whether or not the product you’re selling is February-themed or no longer, you’ll be able to make it so via the use of the hashtag #Februaryfeature. Pick out one thing you’d like to advertise in February and notice if #Februaryfeature can lend a hand build up gross sales and engagement associated with it.
19. Use #FebruaryFeature to characteristic an worker
As a substitute for that includes a product for February, it’s worthwhile to additionally characteristic an worker, scholar, or buyer. A majority of these characteristic posts can get your staff, shoppers, and lovers desirous about your small business. Plus, they’ll wish to proportion their “famous person” put up with their community, which is able to lend a hand build up your achieve.
Every other theme you’ll be able to make the most of on your February Instagram advertising is #FreshStartFebruary. That is particularly appropriate for companies within the fitness and wellness trade.
As you’ll be able to see, there’s a lot more to February than Valentines Day. Use the tips above for inventive and high quality engagement along with your target market—one of the best ways to marketplace your small business. And don’t disregard about March! If in case you have occasions or promotions deliberate for Saint Patrick’s Day or different vacations, get your target market within the know.