BOOK REVIEW: A information to thriving as a feminine chief in gross sales
Cheryl Stookes’ quick, cheery, e book is a laugh to learn, with some very welcome additions on your occupation toolkit, no matter your career or business, writes Annie Turner.
Don’t be cast off through the identify, The Token Girl which seems to imply one thing other at the North American aspect of the Atlantic to the British Ms Stookes is Canadian and labored in the USA.
‘The token girl’
The token girl within the identify way the only real feminine in a tight-knit staff of men who can grasp her personal. My (British) figuring out is any person integrated to provide the influence that a staff is extra numerous than it’s. As a era journalist the e book’s writer works in tech gross sales there are too time and again to rely once I’ve been the one girl within the room within the final 37 years. Within the final week I’ve been requested on two events, through males, if I perceive the topic I’m about to interview senior professionals about.
The strapline, A information to thriving as a feminine chief in gross sales, is a little bit deceptive too, as this isn’t a e book about gross sales pointers and methods such a lot as anecdotes and proposals about find out how to care for sexism at paintings. The e book implicitly recognizes that this isn’t a subject matter that handiest impacts and must be addressed through girls, bringing up sure movements and attitudes through many male co-workers, bosses and her supportive husband. For my part, I’d like this to at all times be specific so it could possibly’t be so simply brushed aside.
Stookes has little time for the college of idea that a success women behave badly in opposition to different girls within the place of business at the grounds they threaten their Queen Bee standing. As an alternative, she recommends girls assist and improve each and every different, offering circumstances of this making a large distinction to her existence, together with ensuring to provide credit score the place it’s due, reasonably than permitting manstealing.
Name out dangerous behaviour
A lot of the e book is set talking out towards dangerous behaviour. Stookes cites an instance when two senior managers spoke disparagingly of a colleague on paternity depart, wondering his dedication to his task. The implication is, possibly, that running moms can’t be actually devoted both.
It stopped Stookes speaking about her personal youngsters and residential existence at paintings, which supposed in impact that she couldn’t take her “entire self” to her task and he or she regretted no longer calling it out that is how poisonous cultures broaden. Later she was once courageous sufficient to focus on this elephant within the room right through the 2020 lockdowns simply how onerous other people had been discovering it to do business from home and deal with youngsters however didn’t really feel in a position to mention so.
When you get started talking up, the theory is others will observe and on occasion that’s the case, however different instances the speaker higher is branded tough, which is a essential a part of the method to growth, as Helen Lewis’ fab e book illustrates, however it could possibly make existence difficult for the person, which I felt Stookes skated over reasonably.
The 5 ranges of problem-solving and the three-email rule must be followed through all sane other people forthwith. The primary is set how to not overdo the empathy and burn your self to a cinder looking to clear up everybody’s issues. As an alternative, a excellent chief must insist team of workers carry conceivable answers, no longer simply issues, ask for recommendation on the most suitable choice, or document again on how they addressed a subject matter with a buyer, and why.
The 3-email rule, with part the corporate copied in, says talk to the individual without delay if one thing has no longer been resolved through the 3rd change.
A kick within the britches
In the end, I’ve an overweening tendency to stay up for the underdog regardless, so Stookes declaring the entice of many leaders spending essentially the most time with the least efficient salespeople is a great kick within the britches to withstand that knee-jerk response. It’s got me into a good quantity of sizzling water and incessantly doesn’t finish neatly for someone.
The writer is freelance era author, Annie Turner.